1. Comfortableness of the building where the purchase is performed.

2. Quality of customer service.

3. Quality of the work of various services of the company (call centers, booking centers).

4. Social marketing.

5. Analysis of previous social programs in the company.

6. Development of the new contents of social programs.

7. Development of the sense and contents of communication messages for taking them to the consumers.

8. Selection of the specific channels of communication.

9. Development of the advertising campaign.